AWeber vs InfusionSoft

There are numerous business rewards to implementing an automated marketing system. These can range from an increase in sales to more organized, efficient and forward-thinking planning. You understand how costly it can be to forget critical client details. You probably already know why you need marketing, but you are also plagued with a range of options. There are certainly many competitive options on the market available to you. How do you know which one is right for your business? Here, we break it down for you, and compare two well known systems from Infusionsoft and AWeber.

Choosing the right marketing system for your business

First and foremost, you want to choose a system that matches the size of your business. You could spend thousands of dollars on a system that you will never fully utilize. On the other hand, if you are an SMB, it is essential to get a quick ROI. For this reason, you might go with a smaller system that provides the basics of what you need. Even a subscription service might fit your budget and account planning needs.

Here are some other questions you should ask:

  • How much flexibility do you need?
  • How easy is the installation and configuration process?
  • Is data integration simple and straightforward?
  • How scaleable is the solution?
  • Does it provide the performance you need?
  • How long has the company been around?
  • What is their expertise around your industry?


AWeber

AWeber is a company that offers SMBs tools for email marketing, auto-responders, web sign-up forms and even affiliate marketing. Essentially, AWeber states that you get all of the benefits of hiring a fancy marketing agency without any of the associated costs. You can also track the performance of your email campaigns in order to make any changes as needed. What attracts many business to AWeber is the low start up cost. You start for only $1. After that, there is a $19.95/month subscription fee where you can add up to 500 email addresses. There are also over 600 email templates for you to choose from. If all you need is email marketing, AWeber does that very well. However, that does come with several cons including:

  • Limited functionality outside of sending emails.
  • Few options for customization.
  • Very confusing and difficult to segment lists (your client has to opt in before you can add them to another list).


Also, AWeber does not offer anything such as a shopping cart, contact management, spreadsheets, order tracking and more. On the other hand, AWeber does offer 24×7 support Monday through Friday. In addition, when it comes to web forms, AWeber does provide a wizard so that you don’t have to be.

The bad news is, AWeber can halt their service if they feel you are a spammer. This can make things extremely frustrating when you know you aren’t spamming but for some reason you set off their spammer alert.

Infusionsoft

Infusionsoft is a much more robust system that includes CRM, email marketing, lead capture and e-commerce tools. It promotes itself as the all-in-one SMB marketing and customer management solution. (See our full InfusionSoft review.) So, you can get both organized and increase sales at the same time.

Pricing for the Infusionsoft system ranges from $199/monthly for the essentials such as contact management and marketing automation for three users with the option to send up to 12,500 emails per month and store 5,000 contacts. From there, the monthly fees can go up to $379/month for the complete system. This offering features, contact management, marketing automation, sales automation and e-commerce. Moreover, you get to add five users, store 10,000 contacts and send up to 50,000 emails per month.

Unlike AWeber, Infusionsoft lets you create as many lists as you want in as many segments you like. This way you don’t have to send the same offer to all of your prospects and why would you want to? Not to mention, you can run affiliate programs, track leadflow via sophisticated funnels, run continuity programs, infuse custom shopping cart solutions and run fulfillment reports through one interface. None of this is possible with AWeber, but AWeber is the much less expensive option too.

When it comes to segmentation, you can create links that lead to specific pages. So, prospects to click on your link get directed to a page much different from those who don’t. Also, you can ensure that those who click on your link get a unique set of follow up emails different from the prospects who did not click on your link.

This helps to keep your offers more relevant. To illustrate, say you set up two different series of follow-up emails. When a potential client clinks on a link, Infusionsoft alerts you with a tag such as “bought product B.” After that, InfusionSoft will automatically send clients who bough product B a different set of follow-ups than those who purchased product A, leaving little follow-up work for you to do.

Infusionsoft is less strenuous with their spamming protocols. Since you are allowed to send a large number of emails per month, based on your plan, you get to run your email marketing campaign as you like.

You can also create real time reports. This way, you get a good overview of how well your campaign is working. Some of the queries you might want to view can include:

  • Who subscribed between January 15 and March 15?
  • Who clicked on links to my landing page?
  • Which prospects attended my September webinar?
  • Who have not yet purchased any of my services?


You can’t generate any of these types of reports with AWeber.

Nonetheless, Infusionsoft is not for everyone. For instance, despite its varied features, it can be a difficult system to learn. In order to make full use of some of the customization options, you need to have some understanding of HTML, APIs and technical knowledge.

As you can see, there are a wide variety of differences between AWeber and InfusionSoft. AWeber is the low cost option with limited functionality. At the same time, InfusionSoft has expanded capabilities but might take some time to learn. In the end, you have to decide which offering matches your company objectives best.