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Tips For a Successful Google Adwords Campaign

adwords AdWords is a great strategy to help organization immediately jump into a search engine marketing strategy. Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution. Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. Ads for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results. With AdWords is you only pay when a user clicks your ad. Here at Epic Marketing Studio we can help your organization get into the AdWords game quickly. Hereʼs how we tackle setting up an AdWords campaign:
  • Make a compelling offer in your ad. Youʼll need to test different ad headline variations based on your keyword selection and determine which headlines provide the highest Click-Through-Rate (CTR). Your CTR measures the ratio of prospects who view your ad vs. the number of prospects who actually click your ad and link to your landing page.
  • Do some research, understand what the most popular search phrases are and then try to incorporate them into your headline, preferably in a way that makes a compelling offer.
  • Your ad description should also contain this search phrase to increase the effectiveness of your title and quality score (more on this in a second).
  • Check out your competition, whatʼs their strategy? What can we learn from them?
  • Quality Score. The quality score is used by Google to set the minimum bids for an advertiser’s keywords. The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. When the keywords you stress in a Google AdWords closely match the content on the subsequent landing page, Google will view your site as providing a quality search result and assign your website a higher Quality Score. As a website that makes money from optimizing high-quality, relevant content, Google is incentivized to award quality search results, which it does by charging you less money.
  • Target Your Ad. Do your homework and research which keywords make the most sense for you to go after and make your list.
  • Long Tail Keywords – The longer the keyword phrase, the more qualified the prospective searcher is. For instance, here at Epic Marketing Studio, we go after long-tail keywords such as “website marketing new hampshire”. This keyword phrase is likely from someone who looking for website and marketing services in our state and since most of our business is from local companies, we know this is a qualified prospect who is far more targeted than someone who searches the term “marketing services” or “website design services” without adding a geographic location. Additionally the longer tail keyword may be a lower cost because of itʼs lower (yet more targeted) search frequency.
  • Geographic Regions – Make sure to update Googleʼs automatic AdWords settings, for example, the default geographical area is set to United States and Canada, but if you target only customers from specific geographic areas, covering the entire United States is a waste of money.

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